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Lesson Business

Build a Profitable Lesson Business (Introduction)

Whether you run a lesson barn exclusively or want to add a revenue-generating lesson program to your show barn or training facility, this training-video series is for you. It will show you how to improve both the quality of your program and its profitability.

Running a productive lesson program can produce an especially reliable stream of income. But it isn’t as straightforward as it might seem at first. How you go about it has a substantial impact on how well you do. In the end, getting a program set up and running properly is what separates those who succeed from those who get themselves stuck in an unprofitable grind.

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How to Select a Good, Safe Horse

Lindsey Knight

It’s a common misconception that lesson horses are unremarkable and untalented. But that’s not the case. Good lesson horses just have different traits and talents than show horses, and you can’t teach beginning riders successfully if your horses lack them. In truth, you’re really lucky when you find an especially good lesson horse. They’re rare, and worth their weight in gold.

In our next video, we dig deeper into the kinds of individual talents your string of horses has to possess in total to help your riders grow from beginners to intermediate riders. But first, we need to talk about the general traits that all of your lesson horses should exhibit, especially if they’re to be used with beginning riders. Whether or not your horses possess these traits could well make or break your lesson program.

What You’ll Learn

This video runs through a detailed checklist for evaluating horses for safe, mannerly behavior as well as for suitability and ride-ability for amateur riders. It walks you through a step-by-step process for assessing:

  • Good behavior in the stall
  • Good behavior on the lead
  • Good behavior in the cross-ties
  • Kindness and manners
  • Balance and responsiveness
  • Easy-gaitedness and ride-ability

These are the traits you want and need in a horse. They make learning to ride a much safer, easier and more fulfilling experience for your riders, and managing a string of lesson horses a much easier and fulfilling experience for you.

Improve Your Ability to Evaluate Lesson Horses

Just click an Add to Cart button below to purchase, download and view your video. Within minutes, you’ll see what a good, safe horse looks like, how it moves and how it reacts (or doesn’t react) to what’s going on around it.

If you’re buying a lesson horse, this video could make all the difference in the world between getting a horse that’s safe to be around and a joy to manage, or one that continually presents you with intractable problems. If you’re selling one, it will help you improve your horse’s behavior and point out its strengths.

Length: 23.5 minutes
File size: 265 MB
Download: 5 minutes
$8.99

For Macintosh/PC with QuickTime Player/iPad (MP4)
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For Macintosh/PC with QuickTime Player/smart phone (smaller MP4)
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For PC with Windows Media Player (WMV)
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If you’re concerned your computer won’t play the file you want, you can try out our test videos first. Click this link to access them.

Link: Test Video

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